The four-day workshop in Manila focused on international
trade requirements, changing dynamics of global markets and policies, and
management strategies in food supply chains.
The agribusiness industry is expanding quickly, fueled by
growing consumer demand for exotic products and technological developments in
marketing and processing. International trade and marketing of agrifood
products are diverse, complex operations that many new companies and countries
are striving to enter. Such trade is important for importing countries to
ensure national food security, while exporting countries view it as a source of
foreign exchange. Although international agrifood trade has many challenges for
Asia-Pacific countries, it also has huge potential to access international
To enhance the knowledge and understanding of senior
policymakers and planners, heads of agribusiness and food-industry enterprises,
representatives of enterprise associations, and academics of emerging trends in
international agrifood trade, the changing dynamics of global markets and
policies, and key success factors in agriproduct import and export, the Asian
Productivity Organization (APO) along with the Development Academy of the
Philippines organized a workshop on International Marketing of Agrifood
Products in Manila, 6–9 November 2018.
The workshop, attended by 24 participants from 12 APO member
countries, focused on digital transformation of international trade and the use
of IT and the Internet of Things for food traceability, quality assurance, risk
reduction, and management strategies in supply chains.
Five resource persons from the Republic of China, Hong Kong,
India, the Philippines, and Singapore conducted the workshop and shared
insights on policies, agreements, and regulations affecting international trade
and the impact of ASEAN integration. They also presented successful case
studies of smart global food value chains and models for scaling up
agribusinesses from startups to export-oriented enterprises. Participants had
the opportunity to visit Gawad Kalinga Enchanted Farm at Angat and the Fisher
Farms Inc. plant site at Pulilan in Bulacan. It's worth mentioning that in this
workshop. M.Nemati had participated as the representative of CORC.