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CORC initiative for cooperation with Agri- startups in Horticulture Value Chain
2019/05/06

Recently, the agri-startups have been entering to the agricultural economic activities as a new perspective toward using technical and administrative innovations in this sector. Meanwhile, the paradigm shifting of Jahad-agriculture ministry from production-based approach toward market- oriented disciplines with focus on development of whole value chain which has boosted investment on agri-startups.

Creating a synergistic environment to employ the capacity of agri-startups, CORC stepped up a joint pilot project by coordination of agricultural cooperative union and agri-startups in Qom and Yazd province in Feb-March, 2019. In this project, the agricultural cooperatives and agristatrups had been acting as upstream and downstream sectors of the supply chain respectively.

"Ba salam" and "Bazargam" agri-startups performed the marketing and selling horticultural crops via e-platforms.

Seasonal fluctuation of fruit demand shows that fruit consumption stands at  the peak point in Feb-March.

The project outcomes proved the efficiency of employed strategies in connecting farmers and final consumers, cost-effective logistics, boosting farmers' income through fair distribution of the final value, mobilization of the farmers and startups and engagement of farmers in agro business activities.

Assessing of the project results, it could be concluded that creation of an enabling environment for cooperation between agri- startups and cooperatives   might be adopted as an innovative strategy which leads to increase the market share of cooperatives. However, project results shows that scaling up  of such project demands to strengthen and equip the cold value chains, processing centers and transportation facilities.

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